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Saturday, April 5, 2008
11:07 PM
Sports events have gain popularity among television viewers recently. Below are the five most watched sporting events of 2007. 1)Super Bowl, 2) Brazilian Grand Prix, 3) UEFA Champions League final, 4) Rugby World Cup, 5) World Athletics Championship. Sports is successfully invoking passion and loyalty of devoted fans. In addition, sports programmes consists of intense actions that thrill the viewers. Sports marketers and advertisers have realised that sports is the perfect synthesis of money and motion. However, although most of the world's globalised events, for example, the Olympics and World Cups attract millions of audiences worldwide, they are not held regularly and happen only every few years. Hence, i agree with the author's views of constant coverage of global sporting events happening in the future. As commerce and tastes become more global, sport marketers and advertisers are inevitably looking for ways to attract worldwide audiences on a regular basis.
Sport bosses, marketers and advertisers have an ulterior motive which is to make more money. Realising that the number of audiences viewing sporting events on television are multiplying at an alarming rate, sport bosses have used this fact to increase subscription fee of sports programmes. Take for example, England's Barclays Premier League, which attracts millions of viewers from countries worldwide. Due to its overwhelming popularity, companies have been fighting for the television rights to host the various sporting events, which inevitably result in consumers paying amuch higher cost of subscription fee to watch the Premier League. The constant exposure of stadiums, teams and players to the world have resulted in sport marketers and advertisers placing billboards around grandstands, painting slogans on the fields and plastering players with logos, hoping that their products would get more exposure. Nevertheless, the constant TV coverage of global sporting events have inspired many various unknown or unpopular sports in various countries to form new leagues and hold constant exhibition games. Sports is therefore brought to a higher level of awareness among individuals. For example, India's new multi billion-dollar cricket league has attracted some of the best players to new teams in India. In addition, the right to host major sporting events have also resulted in healthy competitions between bidding countries, such as the final competition between Russia and Singapore for the right to host the Youth Olympics (Singapore won the bid in the end). Winning countries of the bids will have a chance to host the sport events. Constant TV coverage will increase the global image of the host country and bring in revenue. Citizens of China are learning and improving their English and new rules are imposed to reduce pollution so that China will be projected as a litter-free country with cultured citizens when the 2008 Olympics is held at Beijing.
Future developments include the proposal of the English Premier League to start holding an extra weekend's worth of soccer games in five cities outside England by Richard Scudamore, the chief executive of England Premier League. There could also be developments by the National Basketball Association, such as having franchises in cities outside the US and Canada. Football and basketball leagues may be created in India in the future.
Jessie :)
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